Topic of the week

Study reveals organic consumers maintain a healthier lifestyle

A consumer survey on behalf of the Dutch wholefood retail chain EkoPlaza revealed surprising results and evidence that organic customers live healthier lives than the average population. EkoPlaza customers feel much healthier than the average person: 41 % feel very well to excellent, whereas only 22 % of the total population share this assessment. More than a third state that they have improved their health compared with the previous year (in the total population: 14 %). In the case of the so-called body mass index too, that relates a person’s weight to height, EkoPlaza customers fare better – on average a BMI of 23.3 compared with 25.5 in the Dutch population as a whole.

Picture: Organic customers feel healthy and energetic and engage more in sport. These are the results of a study for which over 4,000 consumers were surveyed.

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