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"Alnatura is a social experiment"
by Karin Heinze (comments: 0)
Bees are buzzing and frogs are croaking in the grounds of the nature-based headquarters of Alnatura in Bickenbach (Hesse). And in the building belonging to one of the biggest organic companies in Germany there is much activity too. This where the “working partnership“ develops ideas for new brand products, a 3D online shop and concepts for the store of the future. Founder Götz Rehn sees this collective activity as an “experiment on the way to a social-organic model company“.
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