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Buying natural cosmetics: online or in stores?
by Karin Heinze (comments: 0)
It's ages since natural cosmetics were available only in wholefood stores. And demand that has been rapidly rising for years has meant that natural cosmetics brands have now been listed by other outlets than drugstores and conventional food retailers. Above all, the online trade has created a lot of space on its virtual shelves for natural cosmetics. Biopinio – mobile market research for the organic sector – has investigated and asked over 1,200 bio-savvy customers about their purchasing habits. The trend: it's not only digital natives who are keen users of the internet – not least as a source of information as well. The biopinio study examines interesting issues around target groups, purchasing channels and people's need for information and advice.
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