Nielsen data presented by the Italian Association for Organic Trade AssoBio show a very positive trend in the sale of organic food in Italian supermarkets. From January to April this year, total sales (food, drinks, pet food) increased by 3.7%, up from 0.5% in 2016. The share of organic food in the total food sales increased from 2% in 2013 to 3.4%. Italian consumer purchases in supermarkets have more than tripled since 2009. Also traditional specialized organic shops are growing. 83% of Italian households bought organic products in 2016.