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Organic marketing in China: Green & Safe in Shanghai

by Karin Heinze (comments: 0)

The rapidly growing middle class in the mega-cities of China is increasingly health-conscious and can also afford to buy organic food. In Shanghai, the cool thing to do is, for example, to shop at Green & Safe or to eat out there. The store with its big restaurant reminds you in its concept and offer of the US-American Whole Foods Markets, and you find organic brands from the west on the shelves. Western food is in great demand in China. Shanghai has a number of organic delivery services as well.


Stichworte:

Consumer Behaviour

International_en

Asia

Organic Hotels/Gastronomy

Trade

Specialised Food Retail Trade


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