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Spain: Carrefour focuses on organic products

Know How, Regional Marketing

09.01.2018 Editor

The Spanish retailer Carrefour plans to draw more of their customer’s attention to organic products. The company will place organic goods vantaged areas in 35 of its shopping centers in Andalusia in order to support its latest advertisement campaign.

UK: Soil Association’s Organic September campaign starting today

Know How, Regional Marketing

01.09.2017 Editor

After the huge success of last year’s campaign, Soil Association is starting its new Organic September campaign today. The campaign aims at reaching as many people as possible via producers, press and social media in order to support growth of the organic market as well as to make consumers understand the difference organic makes compared to conventional products.

Switzerland: Bio Marché – a magnet for the public

Know How, Regional Marketing

03.07.2017 Editor

The Swiss Bio Marché again proved to be a powerful attraction. Around 200 exhibitors and 40,000 visitors turned the little town of Zofingen into the Swiss organic capital for the eighteenth time.

India: 5,000 farmers in a organic farming project

Know How, Regional Marketing

27.06.2017 Editor

The State Government has identified 10 clusters across nine districts of Assam for implementation of the centrally-sponsored Mission Organic Value Chain Development for the north-eastern region (MOVCD).

Organic vs. local produce: Fruit importer Eosta argues for an informed purchasing decision

Know How, Regional Marketing

29.12.2016 Editor

Customers now prefer locally grown produce. Volkert Engelsman, managing director of Eosta, an international distributor of organic fruit and vegetables, advocates a differentiated approach to locally grown produce, as well as greater transparency.

USDA: public-private partnerships to support regional food supply

Know How, Regional Marketing

29.11.2016 Editor

U.S. Department of Agriculture (USDA) Deputy Under Secretary for Rural Development Lillian Salerno announced three new public-private partnerships that will create economic opportunities in Elgin, Texas; Fresno, Calif.; and Chicago.

French organics a fast rise with a quick fall?

Know How, Regional Marketing

17.11.2016 Editor

France is known for being very protective over their local products. The Fédération Nationale d’Agriculture Biologique (Fnab) launched its 6th national campaign last September. The Fnab was created almost 40 years ago to give a voice to organic producers.

Lithuania: big investment in organic agriculture

Know How, Regional Marketing

09.11.2016 Editor

Lithuania has a great organic agricultural potential. Its public opinion is also disposed to develop this, for the country, new type of agriculture. Lithuanians agree with to 74% to support an environment conscious agriculture, along with banning the use of any chemical fertilizers in agriculture.

India: organic market in Kolkatta

Know How, Regional Marketing

02.11.2016 Editor

The government launched its first market for organic products in the city of Kolkatta. It also will support a project for organic roof top gardens.

France in pole position on the origin of country label

Know How, Regional Marketing

14.10.2016 Editor

After the French State Council (“Conseil d’Etat”) and the European Commission agreed, the trial period will run for a period of two years, from 1 January 2017 until the end of 2018. COOL requirements will not apply to organic products.

Supporting organic through transitional food

Know How, Regional Marketing

10.10.2016 Editor

The main issue for a farmer during the transitional period is that the land will be farmed according to the organic rules, so at a higher cost, but the harvest is sold at the conventional price. A new concept of “certified transitional” is about to emerge.

Project to make true cost of food visible to UK consumers

Know How, Regional Marketing

01.07.2016 Editor

A pioneering project launched by retailer Whole Foods Market together with organic fresh produce firm Nature & More is aiming to make the true costs of fruits and vegetables visible to UK consumers on the shop floor for the first time, according to Fresh Plaza.

Regions invest in organic for sustainable development

Know How, Regional Marketing

16.06.2016 Editor

SME ORGANICS, a new European cooperation project funded by the Interreg Europe programme, presents opportunities for regional stakeholders to address these gaps and bottlenecks.

Bio Company in Berlin continues to grow

Know How, Regional Marketing

09.02.2016 Karin Heinze

The Berlin organic supermarket chain and market leader of the region Berlin-Brandenburg Bio Company increased its turnover 2015 by 17.5% to €134m. The chain is planning to increase its network of stores in 2016 to over 50 and to expand its network of regional partner firms.

The Organic Changer: BioFach guerrilla activity

Know How, Regional Marketing

21.01.2016 Editor

At a weekly market... consumers have exchanged their conventional fruit and vegetables for organic varieties. BioFach has used a guerrilla activity to draw attention to the need to switch to organic food.

Sri Lanka: Good Market – Organic, Sustainable and Local

Know How, Regional Marketing

13.05.2015 Karin Heinze

Sri Lanka is a small country and for a long time the people had other worries than where to buy organic products. But the Good Market project in Colombo shows that there is growing demand for organic food, natural cosmetics and sustainably manufactured products.

Wake up to Organic!

Know How, Regional Marketing


The 'Wake up to Organic' summer campaign has been launched, celebrating the best of British organic products.

Organics Brazil is a success story

Know How, Regional Marketing

27.03.2015 Karin Heinze

The Brazilian program OrganicsBrasil is designed to promote Brazilian organic and sustainable producers worldwide. It is mantained by Apex-Brasil the Brazilian Trade and Investment Promotion Agency, an executive department of Brazilian Ministry of Trade and Industry.

The Current State of the Organic Market in China

Know How, Regional Marketing

20.03.2015 Karin Heinze

According to the Report, organic food sales reached 10.5 billion yuan in 2007 in China and were estimated to be around 20-30 billion yuan (about 3-5 billion US$) in 2013. 2.722 million hectares of agricultural land were managed organically to China’s national organic standard.


Bio Company: double-digit growth and further expansion

Know How, Regional Marketing

13.03.2015 Karin Heinze

In 2014, the German Bio Company continued to consolidate its position as the major organic supermarket operator and market leader in the Berlin‐Brandenburg region. Across the whole of Germany this Berlin chain is now among the top three in terms of the number of stores.

Berlin: organs on track to grow in the metropolitan region

Know How, Regional Marketing

02.03.2015 Karin Heinze
Total turnover in the regional specialist trade in the metropolitan area of Berlin-Brandenburg was well over 350 million euros in 2014. This equates to growth of at least 8 %.

Continued funding for Food for Life Scotland

Know How, Regional Marketing


The Scottish Government has announced further funding for Soil Association Scotland's Food for Life Scotland programme.

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