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Vivaness celebrates its 10th birthday

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Vivaness Novelties 2015
Vivaness Novelties 2015

For the tenth edition of Vivaness, the trade fair for natural and organic cosmetics, numerous highlights and surprises have been promised by the organizers and the new executive in charge of BioFach and Vivaness, Danila Brunner. Over 200 exhibitors from around 30 countries are again expected to attend and to welcome trade visitors in the usual locations, the daylight Hall 7A and the Foyer.

Proven features: New Product Stand and Best New Product Award

As in previous years, professional visitors can get an overview of the new products of many manufacturers on the stand devoted to new products – the special show Novelties – in Hall 7A. In 2015, there were nearly 150 new products.

In the case of the Best New Product Award at Vivaness they need the opinion of the visitors. The favourites are selected from the whole range on the new products stand. The award ceremony takes place on Friday 12.2.2016 from 17:00 -17:45.

For a number of years, the exhibition Breeze in the Foyer of Hall 7A has been a popular format at Vivaness. The special show for international newcomers and niche brands offers young firms and less known brands a platform to present themselves to the specialist public.

Danila Brunner, Head of BioFach and Vivaness, NürnbergMesse
Danila Brunner, Head of BioFach and Vivaness, NürnbergMesse

Premieres at Vivaness

The people mounting the trade fair have had some good ideas for this anniversary year: Hall 7A has been turned into a centre for “Natural & Organic Beauty”. New in the concept of the international industry venue will be 
Danila Brunner, the head of BioFach and Vivaness, said to in an interview “Of course, we’ve taken advantage of 10 years  of Vivaness to introduce a number of very visible innovations. One of these is Vivaness on Stage. The stage programme with workshops, make-up and exhibitor presentations is without doubt one of the highlights. Here the visitors can experience first hand the incredibly diverse offer of the natural and organic cosmetics firms and the highlights at Vivaness – entertainment but lots of content too, every quarter of an hour, to supplement discussions on the stands and as an aid to acquiring new customers."

Young innovative German cosmetic companies

Young innovative companies with natural cosmetics ‘made in Germany’ can be seen on a joint stand at Vivaness that is supported by the Bundesministerium für Wirtschaft und Energie – Germany’s Ministry for Economic Affairs and Energy. We’ll introduce you to these companies in a separate article.

Another premiere is the joint stand of the natural cosmetics association Natrue that brings together on one stand important representatives of the industry like Weleda and Laverana. After a break, they are back at Vivaness in Nuremberg. However, Logocos is a company that is not attending this Vivaness anniversary edition. 

With an image-video Vivaness tunes you in to the theme of natural and organic cosmetics


The Vivaness Congress will be held this year in Hall 7A-731. In another article we recommend particularly stimulating lectures and events in the stage programme.

Tip on how best to prepare: All exhibitors with their products and information on firms can be accessed on the Vivaness Homepage





Cosmetics & Bodycare

BioFach / Vivaness

Trade fair/conferences


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