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Czech organic market turnover grew by 40 % in 2008

by Redaktion (comments: 0)



The Czech organic market has been rising very dynamically over the last three years. The overall turnover rose by more than 250 % since 2005. Turnover of organic food grew by 40 % in 2008 and reached 1.8 billion CZK (68 million €). Czech consumers thus spent more than 0.5 billion CZK more on organics than in 2007. Average consumption per capita was 6.6 € in 2008; organic food and drink had a share of 0.75 % (+ 36 %) of the total food and drink market in the Czech Republic last year. The share of imported organic food and drink on the total turnover was 57 % last year, a decline of 5 % compared to 2007. “The number of organic food manufacturers has been growing rapidly. Particularly in the beef, bakery, dairy and spices categories, the share of domestic products is very high”, Tom Vaclavik from Green marketing comments the statistical finding.
 

The largest organic category on the Czech market remains processed food, even though its share declined slightly to 46 %. Dairy products and produce categories have gained share again last year and reached 22 % and 6 % respectively. The biggest sub-category on the Czech organic food market is baby food with an impressive share of over 17 % on the total organic market. Main suppliers are Hipp (Germany) and Hame (Czech Republic).
 

The largest marketing channels for organic food remain supermarkets and hypermarkets. Their share on the total turnover has been growing steadily and reached 72 % in 2008, 5 % more than in 2007. This trend will probably continue as retailers keep introducing their private organic brands and expand their offer. The retailers’ private organic brands had a share of more than 20 % of the total number of organic products in this marketing channel. The share of organic and health food shops on sales has declined again from 22.5 % in 2007 to 19 % last year. At the end of 2008 there were 1946 organic farmers in the Czech Republic, over 600 more than a year ago. The total organic agricultural area grew by 28,742 ha to a total of 341,632 ha in 2008. The share of organic farmland on the total agricultural land reached 8.04 % .
 

www.greenmarketing.cz
 

 

 

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