Vote on a new EU logo
by Redaktion (comments: 0)
The pre-selection of 3,400 drafts of the new EU organic logo was conducted and three of these drafts are shortlisted. The drafts (picture to the left) can be found on the website of the EU Commission, ec.europa.eu. Since December 7, 2009, an online vote has been conducted. However, there is no possibility to vote with a „no“ if the drafts are considered to be unsuited. The Freiburg-based lawyer Hans-Peter Schmidt (picture to the right) recommends that people who oppose the logos state their opinion by writing to the organisers and to Mariann Fischer-Boel. According to Hans-Peter Schmidt, the three drafts do not fit the purpose. They do not clearly say „This is an organic product“. When displayed in a minimised version on the product packaging, one can hardly recognise them. He recommends that, if you do not agree with any of the drafts, you vote with a NO by sending an email: „The three organic draft logos put up for a public vote do not communicate that the product is organic. None of the three is distinctive when printed in small scale on packing. I vote NAY and reject all three. A new draft shall be proposed".
Why this further attempt to develop a logo has not led to any success, one can understand better by taking a look at the view of the Commission: For decades, the Commission has complained about a „social deficit in legitimation“, that it recognises in the fact that European citizens are not all that interested in „their“ Union and associate negative facts with Brussels. If they had better knowledge, according to the Commission, things would change. According to the Commission, the solution for this would be the development of a community in the sense of a Corporate Identity. In 1997, this view led to an unsuited concept of the European-wide standardised labelling of organic products. In 2009, the commission repeats the same drama, still believing that a performance, effective in advertising, would be more important than the professional development of a suited EU organic logo. Except for students for graphics, nobody was allowed to submit drafts. The competition rather aimed at the promotion of the graphics education and the public opinion of the Commission at high schools for design than at the design of a label for organics that can be easily recognised as such. In general, a label is designed by a team of psychologists, writers, designers and lawyers. Nestlé or BMW, for example, would not leave the development of their brands up to a contest.