Innatex: Tradition meets modernity
by Redaktion (comments: 0)
Opening its doors for the 27th time from August 7 to 9 2010, Innatex will once again demonstrate an extraordinary level of continuity in what will be its 14th year, emerging once more as the most reputed platform of its kind. As the largest international trade fair for sustainable textiles, Innatex boasts a broad spectrum of product groups. With everything from fashion for babies, children, men and women, to toys, home textiles and jewellery, the more than 200 exhibitors from over 20 countries will unveil a diversity of products over three days. The international trade will benefit not only from the wealth of experience accumulated by the pioneers of sustainability but also from the youthful and dynamic spirit of the newer budding labels. Tradition and modernity are thus brought together to create a symbiosis that is full of promise for the future. The convergence of exhibitors showing traditional natural textiles and the modern design discoveries gives rise to exciting encounters that frequently trigger new synergies.
The interpretations of fashion and ecology, sustainability and design are diverse and colourful, providing trade buyers with a clear and comprehensive reflection of the current market situation across three halls. This makes Innatex a competent aid in creating an attractive and successful product range. Since Innatex 26, companies are only permitted to participate if their exhibits comprise at least 70 % natural fibres. The independent institute for market ecology, or IMO for short, is on site to ensure that the new criteria are observed. Encouraged by the patronage of the International Association Natural Textile Industry e.V. (IVN), Innatex has developed a multi-stage plan to tighten the admission criteria over the next few years. As early as the spring fair 2011, exhibitors will be required to have at least a 10 % share of fibres from controlled organic cultivation or controlled organic breeding.
The organisers of INNATEX see this as the natural yet conscious progression of the founding concept behind the trade fair as well as a direct response to the increasingly stringent demands of the marketplace. Sustainable consumption is certainly in tune with the times. This development is also evident at the international fashion fairs where “sustainable fashion” is being cast a more central role. Accordingly, when choosing their textiles, more and more customers want to be sure that production is safe both for the workers and the environment right along the supply chain. The trade fair has been taking place twice a year since 1997 – in winter and summer - in Wallau near Frankfurt. The exhibition catalogue is available here.
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