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Aldi launched natural and organic cosmetics range
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Face care, shower gel or body balm - beauty products have complemented the range of discounters for many years. Natural and organic cosmetics were previously only available from the German discount store Aldi as a timely limited special offer. Now Aldi Süd has permanently added certified natural cosmetics to its range for the first time with its own brand "Lacura naturals".
So far in Germany, the drugstores, above all dm drugstore, and the drugstore chains Rossmann and Müller are the preferred shopping locations for many customers for the natural cosmetics range. With a market share of around 40%, the drugstores are far ahead of the traditional outlets for natural cosmetics, the specialist trade (organic shops and health food shops).