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Brazil: Successful trade forum and study into organic consumption

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organic farmers market in Brazil

Organic farmers market in Brazil

Running parallel alongside the Biofach America Latina – Bio Brazil Fair, the top-class International Organic and Sustainable Agriculture Forum attracted many visitors. The participants were impressed with the more than 100 hours of presentations, panels and workshops. In terms of the content, the forum explored the question of how the awareness for organic products could be heightened amongst producers, processors, retailers and end consumers.

Running parallel alongside the Biofach America Latina – Bio Brazil Fair, the top-class International Organic and Sustainable Agriculture Forum attracted many visitors. The participants were impressed with the more than 100 hours of presentations, panels and workshops. In terms of the content, the forum explored the question of how the awareness for organic products could be heightened amongst producers, processors, retailers and end consumers.

 Organic week in Curitiba

Organic week in Curitiba

The national organic industry as a whole is developing in a positive manner

In the year 2016, organic sales in Brazil amounted to approx. 350 million US dollars, which represents an increase of 20% compared to the previous year. This was the outcome of a study by the Brazilian institute IPD (Instituto de Promoção do Desenvolvimento) which was conducted in cooperation with Euromonitor

The results from the first ever study into organic consumption by end consumers in Brazil were also presented. The study was initiated and coordinated by ORGANIS, the Brazilian Council of Ecological and Sustainable Production. A total of 905 people from nine major Brazilian cities – São Paulo, Rio de Janeiro, Salvador, Belo Horizonte, Brasília, Curitiba, Recife, Porto Alegre and Goiânia – were asked about their consumption habits. 15% of respondents stated that they buy organic products. Interesting: twice as many organic products end up in a shopping basket in the south of Brazil compared to the national average. Organic vegetables, pulses and fruits are in the highest demand. All of the respondents also indicated that they would like to have a greater choice of organic products available to them.


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