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Brazil´s organic trade fairs with significant growth
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Small farmers´cooperatives play an important role in Brazil.
From 7 to 10 June the 13th Biofach America Latina – Bio Brazil Fair saw around 35% more than visitors than the previous year (25,664) and 167 purely organic exhibitors (2016: 117).
Abdala Jamil Abdala, Chairman of the Organizer Francal Feiras, is more than satisfied with how the exhibition went: “When this exhibition celebrated its premiere 13 years ago, the Brazilian organic market was very much still in its infancy. It has been simply brilliant to experience this growth over the years and to make a contribution to the professionalization of this diverse market. We are confident that the organic industry will continue to develop impressively in the future. The two fairs has been and will remain the most important organic trading platform in Brazil”, he says.
Positive feedback from the exhibitors
There was plenty of praise from exhibitors. Gabriel Daniel, Managing Director of BR Spices, from Brazil summed it up: “We were exhibiting for the second time and I enjoyed this year even more than 2016. The route guidance in the halls was superb and ensured that visitors passed by almost all of the stands. I had fruitful discussions with new interested parties and finally got to know existing customers with whom I had only had email contact before the exhibition in person. Amazing!” Thione Diaz, Marketing Analyst at Barilla Brasilien, also had words of praise for the exhibition: “Our brand Dodani Orgânicos has only existed for six months. By taking part in the fair we have been able to optimally present our organic products – which are targeted at children – and to establish contact with new customers.
Karin Jampietro, President of Cogushi, from Brazil attended the exhibition for the first time: “We were pleasantly surprised by the exhibition. The visitors were extremely interested in healthy eating and organic products. We held many good discussions and were able to close plenty of direct sales.” 135 organic companies and 15 purchasers took part in organized business meetings. A total of 416 meetings took place. The sales resulting from the concluded agreements will potentially amount to 7.2 million US dollars within the next year. That is almost ten times the amount compared to the last exhibition.
The 14th BIOFACH AMERICA LATINA – BIO BRAZIL FAIR will take place at the Biennale Pavilion of the Ibirapuera Park in São Paulo, Brazil, from 6 – 9 June 2018.