Organic retailer successful with social media
by Redaktion (comments: 0)
Retailers are often thinking if they should enter the market via social media. Answers to many questions were given in the Social Workshop at the Internet Retailer Conference & Exhibition in Chicago beginning June. Today, “It’s not ‘Why social?’ ” Cambria Jacobs, vice president of marketing and customer service at web-only retailer Door to Door Organics, told attendees. “It’s ‘Why not social?’”
The niche retailer of organic produce grew web sales to $26 million in 2013 with a web site upgrade and the use of multiple social channels. Online sales grew to $34 million in 2014 for Door to Door Organics, No. 446 in the Internet Retailer 2015 Top 500 Guide. The successful company increased its fans and followers across social channels from about 60,000 to 300,000 in less than 18 months, Jacobs said. About 20% of new customers come from social media, according to the Internet Retailer.