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Denmark generates organic record growth in 2017

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New figures from Statistic Denmark show that the sale of organic food and drink has increased with 31% from 2016 to 2017. The organic market share of the total Danish food sale has now reached 13.3 %.

“The sale of organic food in Denmark has reached an extraordinary tipping point”, says a press release from Organic Denmark. Latest market data shows that 51.4% of  Danes bought organic food every single week in 2017. The average annual organic consumption per Dane is now €335. The largest growth is in organic fruit and vegetables, meat, chicken and seafood.

Availabitilty of organic products is high in Danish grocery stores

Another development that underlines the Danes’ dedication to organic products is that many products have now achieved a very high organic market share. For example, organic oatmeal has now outpaced conventional oatmeal and today more or less all baby food that the Danish consumers buy is organic.

Carrots, yogurt, bananas, eggs, pasta and flour are also well on their way up, says Pernille Bundgård, international market director in Organic Denmark. He points out that more Danish grocery stores are choosing to sell solely organic variants of certain products.“We knew we had passed the 10 percent line, but a 13.3 percent organic market share is completely amazing, and we are over the moon about this jump”, says Pernille Bundgård.“The Danish consumers are conscious that they can affect the food production through their shopping habits”.

Danish farmers are clearly listening to the increasing demand

Approximately 1,000 farmers are now either brand new as organic farmers or they are about to convert to organic production. At the same time, the Danish organic manufactures and companies are constantly developing new and innovative organic products and on top of that, the grocery stores are also expanding their selection of organic products. Danes acknowledge this by adding even more types of organic products to their shopping baskets. Organic Denmark comments: “So, it is a self-perpetuating effect and a solid momentum in the market, which will continue to push the sale of organic products further in the years to come.”


Consumer Behaviour




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