Weleda: stable sales in 2016
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For last year Weleda AG has reported consolidated provisional; turnover of 389.6 million euros. This stable year-end result is down to its sales of natural cosmetics.
In 2015 the total turnover of the Weleda Group came to 389.5 million euros. The company has stated that its turnover of natural cosmetics worldwide rose by 2% to approximately 281 million euros. The growth regions played a significant role in achieving this figure: Western Europe, South America, Asia-Pacific and Central and Eastern Europe, including Russia. However, in the case of medicinal products, sales fell by 4.8% to around 109 million euros.
Weleda attributed the limited growth in turnover in 2016 in part to market investment to promote internationalisation. The company is anticipating a slight upturn in 2017 as a result of introducing a number of new products such as lip balms. Growth in their natural cosmetics business is likely to shift in the next few years to dynamic markets like South and North America. They say they are planning further investment in internationalisation, research and development.
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