The organic company wants to become the leading brand for ecological transformation in Europe. The founder of a battery company, who specialises in green technologies as an investor, is supposed to support the plans.
60,000,000 hectares managed for organic wild production.
“We started on Thursday 20 April 2006 with a campaign day in preparation for listing 40 organic products to be sold all over the country,” is how Thomas Oberle, Lidl’s press spokesman, explains the dawning of a new era.
Origin’o started up on 24 March 2006 with three existing shops and a new organic supermarket in Ghent in Belgium.
As BioBenessere reports, they presented themselves in Nuremburg and Copenhagen to a broad and qualified audience of authorities, buyers, opinion leaders and journalists.
Modern specialist wholefood shops, or even organic supermarkets with a good proportion of fresh food, are thin on the ground in Ireland.
regarding the new EU Regulation und published this press release:
“In 2004 we were preoccupied mainly with the growers; last year the priority was building contacts with trade and brand article partners; 2006 is for us the year of the consumer.”
Anheuser-Busch, whose empire is built on Bud and Bud Light, is test-marketing its first organic beer in the North Bay, Santa Barbara and six other smallish cities in California.
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