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Continuing success of international natural cosmetics markets

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Not only in Germany but on the international stage too the trend in the natural and organic cosmetics industry continues to be very positive development. In the leading market in Europe, the German market, demand shows no sign of slowing. According to Naturkosmetik Verlag, about nine million consumers buy natural cosmetics several times a year and their purchasing behaviour caused turnover in the first half of this year to grow by around two percent.  The “Green & Clean” trend is to be seen everywhere in neighbouring countries with robust market development and also internationally. However, manufacturers and the trade are having to confront a number of challenges.

(Photo: Karin Heinze)

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