E-commerce and natural cosmetics: challenge and opportunity

Ramon Stroink is Managing Director of the natural and organic cosmetics division at Weleda for Germany, Austria and Switzerland. He is also on the advisory board of Vivaness and the German industry association for cosmetics, detergents and cleaners IKW. We talked to him about the development of the natural and organic cosmetics market in the German-speaking area and the growing challenge of digitization and its opportunities.