Organic marketing in China: Green & Safe in Shanghai

The rapidly growing middle class in the mega-cities of China is increasingly health-conscious and can also afford to buy organic food. In Shanghai, the cool thing to do is, for example, to shop at Green & Safe or to eat out there. The store with its big restaurant reminds you in its concept and offer of the US-American Whole Foods Markets, and you find organic brands from the west on the shelves. Western food is in great demand in China. Shanghai has a number of organic delivery services as well. (All Photos by Karin Heinze)