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Vivaness Congress: know-how, numbers, trends

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entrance to hall 7A
Entrance to hall 7A - Vivaness

“What are the issues concerning the retail trade?” – under this motto the congress is aiming to provide a guide, generate impulses and inspire the participants to an exchange of information and ideas. Professional visitors don't have far to walk: everything relating to natural and organic cosmetics is waiting for them in hall 7A. Information at the congress and every quarter of an hour on the Vivaness stage. The presentations within the Vivaness Congress will be integrated in the hall activities and held for the first time in a congress room especially created for this purpose. The Vivaness Congress will be held this year in Hall 7A-731 and on Vivaness on Stage Halle 7A-558.We recommend particularly stimulating lectures and events in the congress and the Vivaness on stage programme.

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Selection of events

Wednesday 10. February 2016

Vivaness on stage 7A-558

12:30 PM-12:45 PM  The next organic cosmetic generation: Fairtrade, Vegan and HALAL = Fair Squared
Salvatore Pignataro - Fair Squared GmbH / Cosma Shiva Hagen

1:00 PM-1:15 PM Round Table UK: Campaign for Clarity and the Real Beauty Manifesto-what can we learn from the new initiatives in the UK?  Emma Reinhold - Soil Association Ltd.

1:30 PM-1:45 PM The Chinese market for natural cosmetics without animal test – A brief introduction of the new possibilities  Mei Gräfe - Intergate Außenhandelsberatung, München-Peking-Hongkong

4:30 PM-4:45 PM Sustainability in the beauty industry, Amarjit Sahota - Organic Monitor

Thursday 11. February 2016

Vivaness Congress / hall 7A-731

10:00 AM-10:45 AM Natural cosmetics: Facts, figures and markets
Elfriede Dambacher - naturkosmetik konzepte / Denise Nordbeck - GfK SE / Kristina Thum and others

12:00 PM-12:45 PM Between luxury goods and natural products: What influences consumers / Nicole Hanisch - rheingold salon GmbH & Co KG

2:00 PM-2:45 PM ISO Guidelines 16128 for natural and organic cosmetics: Facts and discussion / Dr. Wilfried Petersen - Dr. Straetmans Chemische Produkte GmbH

3:00 PM-3:45 PM Natural cosmetics: legal requirements, labelling, and claims. Update, what are the challenges / Dorothee Stumpf - LMC Service GmbH


4:00 PM-4:45 PM Opportunities in the Asian Market for Natural & Organic Cosmetics / Amarjit Sahota - Organic Monitor

5:00 PM-5:45 PM NATRUE discusses with stakeholders / Francesca Morgante - NATRUE AISBL


Thursday / Vivaness on Stage

10:00 AM-10:15 AM Practical approach for Cosmos / Pauline Raffaitin - Urtekram International A/S /Tom Hornshoj-Moller - Urtekram International A/S

11:30 AM-11:45 AM COSMOS-standard for Organic and Natural Cosmetics. The harmonized international certification system

12:30 PM-12:45 PM NATRUE’ association: a vision for our sector / Klara Ahlers - NATRUE AISBL

Friday 12.February 2016

Vivaness Congress

10:00 AM-10:45 AM Clever and beautiful: Getting to know your customers better with shopper insights/
Rainer Le Ngoc - PAYBACK GmbH

3:00 PM-4:39 PM Harmonising cosmetic standards: ISO or what?
Francis Blake - Soil Association Ltd./ Valérie Lemaire - ECOCERT GREENLIFE SAS / Pierre Charlier de Chily - Aldivia / Betty Santonnat

Vivaness on Stage

2:30 PM-2:45 PM NATRUE at Regulation level

2:30 PM-2:45 PM ISO for natural and organic cosmetics - consumer transparency or confusion?

4:30 PM-4:45 PM COSMOS-standard for Organic and Natural Cosmetics. The harmonized international certification system

17:00 PM-17:45 PM Presentation of the winners of the Best New Product Awards/ Tanja Collischon


6:00 PM-2:00 AM BIOFACH & VIVANESS Party
Location: NCC Ost, level 1

Saturday, 13.February 2016

Vivaness on stage

11:00 AM-11:15 AM To be curious is enough - International niche brands
Beate Vogel - naturkosmetik Konzepte / Projekt Frankreich

11:30 AM-11:45 AM Trend Make- up Spring/Summer presented by Green MakeUp Artist Claudia Schaaf / Salon Zwei

Tip: articles with market data and Information about natural & organic cosmetics you can also find in our archive

Natural and organic cosmetics in Germany: again double-digit growth in 2015

Organic Monitor organized Sustainable Cosmetics Conference in Paris

Germany: natural and organic cosmetics exceeding the billion mark

Natural and organic cosmetics meet the mainstream



BioFach / Vivaness

Trade fair/conferences

Trade fair/conferences


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