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Australia and New Zealand approve stevia for use

by Redaktion (comments: 0)

In the past years, stevia was discussed controversially in various countries, like in Germany, for example, and was partly prohibited. Currently it is advancing fast. The herb has got a high sweetening power, but industrial use failed most of the time. The Australian and New Zealand Food Authority (FSANZ) has now given regulatory approval for steviol glycosides to be used as a food and beverage ingredients.

Steviol glycosides are an extract of the leaves of the plant Stevia Rebaudiana, which are sweeter than sugar.  In Australia and New Zealand, a new product is launched: PureCircle is the world’s exclusive supplier of high purity Reb-A under the PureVia™ brand - the leading all natural zero calorie sweetener seen as a viable complement to sugar. The consent comes shortly after PureCircle announced it had agreed with PepsiCo and the Whole Earth Sweetener Company to supply high purity Reb-A for use in beverages and tabletop sweeteners under the PureVia™ brand. 
Magomet Malsagov, Chief Executive of PureCircle, said: “This is great news and reinforces our belief that we will soon see similar approvals in the United States, the world’s largest market, and in Europe, where Switzerland has already taken the lead in giving the go-ahead for PureVia™ to be used in mainstream F&B production. Consumers are demanding a natural and healthy solution to the global obesity epidemic and other health issues resulting from high sugar usage.”



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