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UK: Organic chewing gum at Waitrose

by Redaktion (comments: 0)

Produced only in the jungle of the southern part of Mexico's Yucatán peninsula, northern Guatemala and Belize, chicle used to be the basis of chewing gum before it got replaced by synthetic substitutes in the 1950s that shrank the industry massively. But Mexico's chicleros may be ready for a comeback by launching their own brand of certified organic chewing gum. The product is expected to go on sale at Waitrose soon. Britain's local authorities may support that move since the gum will be biodegradable, potentially saving millions of British Pounds in pavement cleaning bills.

The administrators of the chiclero co-operative developed Chicza Rainforest Gum as an attempt to save the industry and struck a deal with Waitrose last year after bringing their product around European organic food fairs, reports The Guardian. Waitrose said it was extremely interested in the gum since it was organic and sustainable. The chicleros see preserving the forest as part of their job since they do not kill trees like farmers do when they clear land to grow corn or graze cattle.



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