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UK: News on Yeo Valley

by Redaktion (comments: 0)

Yeo Valley's latest ad featuring actors and models on the farm with its yoghurts has become a hit on the social media scene. Thousands of fans are calling for the song to be 2010's Christmas No 1, The Independent reports. Yeo's chief executive, Tim Mead, is surprised by the extraordinary success of the £ 5 million advert, which is now the number one music download in the UK, has secured "most viewed" status on Facebook and YouTube and is still being tweeted about. The two minute track has been available for download via iTunes since October, and costs the minimum price required to cover royalties to the artists involved. Yeo Valley makes no profit from its release.

In the past 15 years, Yeo Valley's production went from five million litres of organic milk to 450 million litres, and the company's ambition is that it will be at a billion liters annually. This year's profit stands at £ 6 million. Following the success of Yeo Valley's new look 4-pack pots, which launched in June, their new big pot designs are the latest stage of packaging re-design. Bold colour ways of green for Whole Milk, light blue for Fat Free and royal blue for Greek Style combined with striking pack photography help highlight the organic and natural qualities of the range. The yoghurt is available in fourteen varieties including natural, strawberry, lemon curd and rhubarb. New recipe ideas printed on the inside of the pot sleeves show some new ways to make the most of the yogurt.

Yeo Valley


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