Austria: KremEzzat Drinks Production
by Redaktion (comments: 0)
Vienna based KremEzzat has been working for ten years with Austrian companies and co-operating with Egyptian production partners. The company owner, Dr. Ibrahim Ezzat, who is a well respected Egyptian pharmacist, entrepreneur and adopted Austrian, considers himself as a bridge between Austria and The Orient. In 2008, a standalone production and trade branch for food and drink was created. KremEzzat Drinks Production Ltd created their organic energy drink with ginseng "My E. Bio", which has the Austrian and the European organic certification and is a partner of Bio-Austria.
In 2009, "My E. Bio" was introduced to the Austrian market and has been available at about 50 health food shops in Austria like at Bio-Maran, Denns, Basic, for example, and in Switzerland. After a presentation at Bio-Fach in Nuremberg, "My E. Bio" was introduced to several other European markets in 2010. The popular organic energy drink is now also available in Slovenia, Switzerland, Greece, Spain, France, Italy, Romania and the Netherlands. During the coming months, the "My E. Bio" family will be extended to Germany, Portugal, United Kingdom, Poland and Russia.
A new festive can design was created especially for Christmas. The "My E. Bio" Christmas edition will be available from mid November in selected health food shops. Product innovation is planned for 2011, which will expand the successful organic drink range. As a sideline, KremEzzat also deals with the export of Austrian products to Arabic countries (i.e. Schneekoppe, Heindl, Pischinger).
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