New Nordic Organic Food Fair to co-locate with Natural Products Scandinavia
by Redaktion (comments: 0)
Diversified Business Communications UK, event organiser of Natural Products Scandinavia, has announced the launch of a major new international trade show for the Nordic organic food industry. The Nordic Organic Food Fair will take place alongside the second edition of Natural Products Scandinavia at Malmö Mässan in Malmö, Sweden, on 20-21 October 2013. The latest addition to Diversified UK’s growing trade show portfolio, the Nordic Organic Food Fair, comes as a direct response to feedback received from visitors and exhibitors following the successful launch of Natural Products Scandinavia last October, which attracted over 2,000 attendees from over 60 different countries. (Picture: Natural Products Scandinavia 2012)
Aided by years of supportive government policies towards organic practices, the majority of Nordic consumers already have a strong affinity with provenance and sustainability, and are well-informed of the health-related benefits of natural and organic products. The region’s organic food and drink market alone is estimated to be worth about EUR 2 billion (in 2011), according to leading organic data house Organic Monitor; with organic food accounting for more than 5% of all food bought in Denmark and Sweden (compared to 2% in the UK), whilst Norway boasts the highest per capita consumption of organic food.
Forming two distinctly separate, yet co-located, trade events, Natural Products Scandinavia and the newly launched Nordic Organic Food Fair will bolstered by the large crossover in buyers, who serve both the natural health and organic food markets. “The natural synergy between the two events will ensure there are expanded business opportunities for all attendees,” says Zoe Jackson-Cooper (picture), event manager of the Nordic Organic Food Fair, “with many buyers welcoming the opportunity to enjoy a choice of products from around 300 exhibitors, compared to 170 in 2012.”
The announcement has already received widespread industry support from leading organic organisations and suppliers, including KRAV Ekonomisk förening in Sweden, Organic Denmark, Organic Food Finland, and the UK’s Soil Association. With over eight months to go before the opening day, Nordic Organic Food Fair has already attracted a host of key organic food and drink exhibitors. In addition to a central exhibition, the event will feature a dedicated Keynote Theatre on the show floor, hosting sessions from leading industry experts on the latest organic food market trends and developments. More information is available here: www.nordicorganicexpo.com.
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