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Study reveals: consumers want to know how their food is produced

by Redaktion (comments: 0)

New research shows that the majority of consumers wants to know which farm system has been used to produce their meat and dairy products. The research was commissioned by Labelling Matters, a joint project of Compassion in World Farming, RSPCA, the Soil Association and the World Society for the Protection of Animals (WSPA), and is the one of the most comprehensive to have taken place on animal welfare-related food labelling in Europe, the Soil Association reports. The total sample size was 3,003 adults across the UK, the Czech Republic and France.

Helen Browning, Chief Executive of the Soil Association, said: "Clear, honest labelling of meat and dairy produce is crucial if the European Commission is to make good on its ambition for the market to drive improvements in farm animal welfare. Method of production labelling is not about telling people what to buy – it’s about giving them a straightforward choice." She continued that the best products for welfare, including organic, are often already labelled. But until the rest were too, consumers were left to hope or assume that everything else on the shelf had been produced just as humanely.  Making clear the reality – for example that around 90% of chickens and pigs reared for meat in the EU were housed in intensive systems – was fairer for consumers and for those farmers working to higher welfare standards. The full research is available here:



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