Wales: Campaign unveals organic champions
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A co-operative dairy farmer, a lamb and beef producer, a poultry expert, an ethical chef and a market gardener have joined forces to spread the word about the benefits of organic food and farming as part of a new campaign. At a time of heightened awareness amongst consumers – with the latest research revealing that 8 out of 10 consumers in the UK want to know where their meat and dairy products come from - Organic Centre Wales (OCW) has selected five champions and invited them to share their stories to inspire Welsh shoppers to find out more about organic food.
“There are some excellent examples of producers, retailers, chefs and restaurant owners all over Wales who have adopted the principles of organic food and farming,” said Neil Pearson from OCW. “This initiative is a way of recognising this and at the same time explaining the important, real differences to consumers about organic food production and benefits that go with them.” The five champions have different stories and reasons why they support the principles of organic farming. Over the next six months, the campaign will reveal a little more about each of the individuals through a combination of stories from their farms, video diaries, blogs and even their favourite organic recipes, OCW reports.
Sophie Durnan, who runs the Riverside Garden Market in Cowbridge, will champion the benefits of organic horticulture. She took up the reigns at the organically farmed market garden in 2011 and supplies organic vegetables to local delis and restaurants, as well as around 50 regular box scheme customers. For Sophie, it is the sustainable nature of organic farming that is important. The Organic Meat Champion Jack Cockburn from Treberfedd Farm (see picture) explains: “As an organic farmer it’s important to me that we help to conserve the biodiversity of our land, whilst keeping alive a market for local and rare breeds of sheep and cattle.”
OCW, which has supported organic producers in Wales for over 10 years, has dedicated areas on its Facebook page www.facebook.com/OrganicCentreWales to the champions, who already made appearances at the Royal Welsh Show and will take part in the Abergavenny Food Festival in September.
Organic Centre Wales
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