Textile Exchange: New case study on building integrity
by Redaktion (comments: 0)
Building Integrity is a series of case studies on how companies have used certification as part of a system to protect the claims they make about their products. Textile Exchange has recently published one of these case studies on PrAna. Now, it was revealed how C&A use certification to ensure truthful product claims. The study on H&M will be added soon.
C&A made the decision to introduce products made of certified organic cotton in 2004 as part of a long-term strategy to change to more sustainably grown and produced materials. The organic cotton program was literally built from the ground up, engaging directly with organic cotton producer groups, and building the supply chain from there. In 2008, C&A, along with Textile Exchange and the Shell Foundation, initiated a five-year project in India to establish an organic textile value chain that could, eventually, be replicated in other parts of the world. C&A’s work on certification started simultaneously with their work to find organic cotton producers. Working with a certification body, C&A found organic cotton farms by reaching out to ginners who introduced them to their farmers. The full case study is available here.
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