BioFach China 2013: A sign of rebound in the Chinese organic industry
by Redaktion (comments: 0)
From 23 - 25 May 2013, the annual BioFach China show was once again held at INTEX Shanghai. It was the first show after the implementation of new policies: On 1 July 2012, the Certification and Accreditation Administration of the P.R.C (CNCA) issued its new implementation rules with higher requirements for the production, certification, and sale of organic products. In addition, a tracing system for organic products was established. Both of these developments have led to a higher barrier of entry for organic products. BioFach China 2013 attracted 261 exhibitors who presented the new look of the Chinese organic industry. Leading companies showed up with large, well-designed booths presenting their brand image and enhancements.
With the contribution of the domestic baby boom since 2000, China has become the second-largest market in the world for maternity and baby products. In addition to organic baby food, organic baby clothes and organic toys were also new highlights of BioFach China. Many everyday eco products designed for infant and mom attracted the consumers’ attention as well (see picture).
Accompanying events like BioFach China’s 2013 Conference on International Organic Food Market and Development, the Matchmaking Conference for Manufacturers and Dealers, and the Symposium of Taobao Agricultural Channel’s Merchants Network provided independent platforms for both exhibitors and visitors to discover more about market trends, discuss sales models for organic products, and negotiate future cooperation.
BioFach China has also repositioned its show concept to promote the organic lifestyle. A variety of onsite activities to help promote this, such as the selection of the best organic rice, an organic tasting area, and lectures about the organic lifestyle were arranged, as well as a booth for onsite visitors to track organic codes. To enhance brand awareness, many exhibitors prepared activities at their booths to attract the visitors’ attention. The next BioFach China will be held at the INTEX Shanghai Exhibition Center from 22 to 24 May 2014.
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