USA: OTA names new CEO/Executive Director
by Redaktion (comments: 0)
The Organic Trade Association (OTA) has announced the appointment of a new CEO/Executive Director, with Laura Batcha (see picture) now on board as the fourth executive director in the association's 29-year history. OTA is the North American membership-based trade association whose mission is to promote and protect the growth of organic trade to benefit the environment, farmers, the public and the economy.
Batcha currently serves as the Chair of OTA’s Political Action Committee. She has been appointed by the Secretary of Agriculture and has served as a representative of the organic industry on two separate Federal Advisory Committees. The first, AC21, advises on issues related to coexistence of biotechnology and organic and identity-preserved agriculture. The second, APAC, is the agricultural policy advisory committee dedicated to international trade. In her new role as CEO/Executive Director, she also will serve on the Board of Trustees for The Organic Center, an independent non-profit research and education organization operating under the administrative auspices of the Organic Trade Association.
Prior to today’s appointment, Batcha served the Organic Trade Association in multiple capacities over the past six years. She was first hired as Marketing and Public Relations Director, became Chief of Policy and External Relations, and lastly, served as Executive Vice President immediately prior to her appointment as CEO and Executive Director. In addition to her work at OTA, Batcha brings 20 years of direct experience as a certified organic producer and handler, and more than 10 years of hands-on experience in the private sector of the organic industry. Having worked across all parts of the organic sector including organic farming, processing and business development, she looks forward to strengthening OTA’s position as a unifying voice for the industry. “An engaged OTA membership of farmers, ranchers, handlers, manufactures and retailers—large and small—can achieve great things when working together,” Batcha said.
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