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Bestseller launches organic collection in Denmark

by Redaktion (comments: 0)

Bestseller’s jeans brand Jack & Jones launches a new organic collection made from Max Havelaar labelled cotton. The Max Havelaar certification means farmers receive a minimum price and a Fairtrade bonus. According to Anders Gam, Buying Manager, the company wants give their customers the opportunity to buy a range of our products in an environmentally friendly version called JJ ECO. (Picture: Max Havelaar)

 

Anders Gam also stated that this was a small step in the right direction and that it was important to emphasise that other Jack & Jones and Bestseller products, which have not received this certification, were also produced after stringent environmental standards.

 

This collection JJ ECO will be available in their Jack & Jones shops, easy for their customers to find, reports Fibre2Fashion. Only a minor part of the collection will be labelled JJ ECO for now, but it might be extended in the future. An annual volume of 500,000 pieces of clothes is estimated.

 

http://www.fibre2fashion.com


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