London: Judges Bakery opens at Selfridges
by Redaktion (comments: 0)
Judges Bakery’s organic products have landed at Selfridges in London (left picture). To complement the company’s bread range - which includes 2008 Great Taste Gold Award-winning Country Sourdough - Selfridges will be showcasing some of Judges’ sweet creations, including the macaroon (right picture) which has won this year’s Soil Association Organic Food Award in Cakes & Pastries, and the bakery's unique pink meringue pigs. Prices vary from £ 2.85 to £ 4.95.
A further selection of Judges Bakery’s products will arrive at Selfridges in time for Christmas, including Gingerbread Stars, Luxury Mince Pies and Christmas Cake. The runners of the company, Craig Sams and Josephine Fairley, were at Selfridges Food Hall to sample breads and cakes to the public. Deon van Wyk, Selfridges Fresh Food Buyer, remarked that the attention to detail of these organic products was really impressive.
Judges Bakery is owned and run by Green & Black’s founders Craig Sams and Josephine Fairley, with Soil Association award-winning baker Emmanuel Hadjiandreou bringing his skills to baking bread and patisserie. Judges Bakery itself, which scooped top prize for Best New Store in the Natural Products Awards before, is a one-stop organic shop in Hastings Old Town, where bread has been baked since 1826. The bakery was reinvented in 2005 by converting all traditional baked goods from jam tarts to white bloomers, sausage rolls to Madeira cakes and pink meringue pigs - almost 200 recipes, in all - to Soil Association organic status. In addition, a new selection of artisan slow breads was introduced.
The Edwardian department store Selfridges offers an excellent choice of food halls and a cosmetics department which is said to be the largest in the world. The Independent calls Judge’s bakery one of the 50 best food shops in Britain.
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