Rachel’s Organic brushes up yogurt range
by Redaktion (comments: 0)
Rachel’s Organic launches new products and revamps the multi-pack yogurts range this year. The multi-packs have been redeveloped with on-trend packaging in line with the brand’s “stylish by nature” theme. The new range follows extensive consumer research and features additions of new flavours. The multi-packs offer low fat and more indulgent options – all organic, of course.
2007 was a very successful year for Rachel’s with an increase in sales of 25 %. Latest AC Nielsen data revealed that the organic chilled yogurt desserts market grew by £ 4.9 million last year to £ 119.5 million. Rachel’s Organic contributed an incredible 96 % of this growth. Market plans for this year focus on the brand’s appeal to consumers opting for modern food which is reflected in the packaging design and backed by the substance of its organic provenance.
The company’s theme “stylish by nature” features in Rachel’s major advertising campaigns and an extensive events programme throughout the UK. Last year, the company’s household penetration grew by 38 5, with 750,000 new households buying the brand.
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