



TransFair USA becomes Fair Trade USA
by Redaktion (comments: 0)

Fair Trade USA will bring their new brand identity to life on the organization’s website and in their marketing materials over the next year, starting with Fair Trade Month, which also kicks off October 1 with the theme “Every Purchase Matters.” TransFair USA has pioneered Fair Trade certification in the United States since 1998, building and innovating on the successful Fair Trade certification movement in Europe. In 12 years, it has helped industry partners and consumers generate nearly 200 million U$ in additional revenues to support community development and sustainable agriculture in farming communities in 70 countries around the world. Today, it works with more than 800 companies to certify more than 6,000 Fair Trade products that generated 1.2 billion US$ in retail sales in 2009.
Fair Trade USA
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