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UK: Businesses back Fairtrade Foundation's campaign

by Redaktion (comments: 0)

Retailers, out-of-home outlets, coffee roasters and contract caterers have signed up to take part in the Fairtrade Foundation’s autumn consumer campaign, The Great British Fairness Debate, which will run for two weeks from 29 September to 12 October 2014. Encouraging the British public to consider and debate the concept of personal fairness, the campaign will drive consumers to an online hub where they can take a ‘Great British Fairness Test’, watch filmed ‘fairness experiments’ staged at a pop-up coffee cart, and learn how buying Fairtrade products helps farmers and workers in the developing world to get a fairer deal.

The aim of the ‘Great British Fairness Debate’ is to encourage consumers to increase how often they buy Fairtrade, so that greater impact can be delivered for the 1.4 million farmers and workers who benefit from the Fairtrade system. Confirmed campaign partners so far include Sainsbury’s, Waitrose, The Cooperative, Cafédirect, Matthew Algie, AMT Coffee Ltd, Compass Group UK & Ireland, Percol, Cafeology, People Tree and Peros. Point of sale materials including posters, table talkers and window stickers are expected to be on display in more than 2,500 cafés, retail stores, workplaces and universities during the campaign. More information is available here and here.




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