Bio Fach South East Asia: Successful premiere in Bangkok
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In July, BioFach South East Asia at Impact Exhibition Center in Bangkok gathered international stakeholders from the organic sector for the first time. “We are amazed by the success of the premiere of Biofach South East Asia and Natural Expo South East Asia in Thailand,” stated Markus Reetz, Executive Director International Exhibitions at NürnbergMesse, as the exhibition and its co-hosted event attracted 21,209 visitors from 41 countries alongside 399 exhibitors from 14 different countries. Both trade fairs were organised by NürnbergMesse in cooperation with the DIT (Department of Internal Trade), a department of the Thai Ministry of Commerce, to provide crucial impetus to the development of the organic segment in South-East Asia.
Marketing platform for exhibitors
According to the event’s organizers, participating exhibitors gave a positive feedback on the exhibition. Anamas Viriyapaiboon, Sales Director at Pakatidee Company (Thailand), commented on his company's participation at the trade fair premiere: “We showcased our new brand Rawganic here for the first time. It’s still pretty recent, less than four months old in fact. But the event gave us exceptional opportunities to make a lot of business contacts so that we can continue to grow in future.” Additionally, Onno Stienen, founder and owner of Onoff Spices, stated: “Biofach South East Asia and Natural Expo South East Asia 2018 provided the perfect platform for launching our new […] product […]. The blend of B2B and B2C contacts was ideal, because consumers could try or buy our new products while potential business partners could see the significant potential of our range at first hand.”
Global industry expertise and varied conference program
Thailand’s neighbor countries and regions Malaysia, Vietnam, China, Japan, India and Singapore were strongly represented at the trade fair. Moreover, international manufacturers, purchasers, wholesalers and retailers as well as representatives from the service sector took part at the exhibition. With a range of different topics and a total of 22 speakers, the international conference provided lots of information about the South-East Asian organic sector including trends, technologies and challenges as well as a discussion platform for visitors and exhibitors. Further, the conference also gave insights into other organic markets in South-East Asia like Indonesia, Malaysia or Singapore. A conference highlight was the keynote by Tim Schultz, Vice President Research & Development at Lundberg Family Farms, who provided comprehensive insights into the US organic industry and USDA certification.
The next Biofach editions
The second Biofach South East Asia and Natural Expo South East Asia will take place from 11th to 14th July 2019 at IMPACT Exhibition Center in Bangkok, Thailand.
Upcoming international Biofach exhibitions:
- Biofach, Nuremberg: 13th – 16th February 2019
- Biofach India, New Delhi: 25th – 27th October 2018
- Biofach Japan: 2019
- Biofach China, Shanghai: 16th –18th May 2019
- Biofach America Latina, São Paulo: 5th – 8th June 2019