BioFach America – All Things Organic: German Pavilion and Nexty Award
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BioFach America – All Things Organic will take part from13 to 15 September 2018 in Baltimore, Maryland. The show runs alongside the Natural Products Expo East and will draw the international organic industry to the Eastern seaboard of the USA.
Many international exhibitors
The event expects to welcome a total of around 1,400 companies, more than 200 of which are purely organic exhibitors, and more than 28,000 visitors. The professional audience can look forward to a highly international event featuring an Argentinian pavilion, an enlarged Korean pavilion and companies from e.g. Madagascar, Sri Lanka, France, Italy and Turkey, inform the organisers. Newly created half booths offer international first-time exhibitors a cost-efficient yet high-visibility opportunity to showcase their company at BioFach America – All Things Organic. German companies also have the chance to register for a pavilion subsidised by the German Federal Ministry of Food and Agriculture (BMEL).
The latest market data by Organic Trade Association (OTA) shows the growing importance of the organic sector (see our report). In 2017 Americans spent almost USD 50 billion on organic food, equivalent to an increase of 6.4% over the previous year. This makes the USA the world's leading market for organic food. “Despite the good market situation the organic potential in the USA is far from exhausted, as the increasing figures from recent years show. The excellent market figures are also reflected in the positive development of BioFach America – All Things Organic.” says Markus Reetz, Executive Director International Exhibitions at NürnbergMesse. As product highlights of this year he sees Ashwagandha or Moringa, coconut products, argan oil and other organic ingredients.
German Pavilion and Nexty Award!
Attractive options specifically support the broad range of exhibitors. A new feature this year, for example, is what is known as half booths. This is an option especially for international first-time exhibitors, allowing them to take part in the fair inexpensively while ensuring good visibility, explaiin the organisers. The half booths are located in the former table top area in the Convention Center’s Pratt Street Lobby, which every visitor has to walk past. The German Pavilion, which is exclusively for companies from Germany and is funded by the German Federal Ministry for Food and Agriculture, will also make its debut this year. Organic companies from Germany or other countries interested in the US organic market that are making a last-minute decision to attend the show should contact the NürnbergMesse exhibition team in this conjunction.
The Nexty Award is setting the stage for the next generation. It is specifically designed to encourage young enterprises with innovative and inspiring products that show where the organic journey can take us in respect of sustainability. A new feature this time is the Nexty Consumer Choice Award, in which consumers rather than experts choose their favourite product directly. Product samples will be given to around 1,000 consumers who can then vote for a brand in each of the three categories Food and Beverage, Personal Care and Natural Living Products and Supplements.
Be inspired by the 2018 Education Conference
The conference will be the key port of call where industry experts gather to share knowledge, network with one another and discuss a viable and sustainable agricultural and food industry. One of the highlights will be the much anticipated presentation by IFOAM President Peggy Miars, who was newly elected to the role in November 2017, on the subject of Organic 3.0. This concept, which was once a key thematic focus of BIOFACH in Nuremberg, has in the meantime become an inspiring discussion worldwide about the contribution that organic farming can make to resolve the challenges of global sustainability.
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