Biofach South East Asia: Successful second round
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From 11 to 14 July 2019, the Impact Exhibition Center in Bangkok became the key hub for South-East Asia’s organic industry. As the promoters reported, Biofach South East Asia and Natural Expo South East Asia brought together 403 exhibitors from 14 different countries. In total, the joint event attracted 24,196 visitors (21,209 in 2018), who were presented with a wide range of special display areas, high-calibre conference programme and a royal visit.
German companies participated for the first time
With an increase in exhibitor and visitor numbers, the outcomes of this second round of the trade fair are something to be proud of. The 14 percent increase in visitor numbers is particularly positive and reflects the growing interest in organic food in the ASEAN region. Meanwhile, the royal visit at the opening of the event also underscores the importance of organic in Southeast Asia. Mom Luang Sarali Kitiyakara, Her Royal Highness Princess Soamsawali visited the event on the first day and ensured that it got off to a great start with a high level of media interest.
The 403 exhibitors from 14 different countries gave the event an international flair. There was a Vietnamese pavilion, and Myanmar even hosted two small pavilions, one at Biofach and one at the Natural Expo South East Asia. For the first time, a range of German companies participated in the event through the German Pavilion sponsored by the German Federal Ministry of Food and Agriculture.
Markus Reetz, Executive Director International Exhibitions at NürnbergMesse, is delighted about the development of the combined trade fair so far: “We are exceptionally pleased about this successful second round. Although the event takes place in Bangkok, it offers a platform for the whole of South East Asia. At the same time, the positive response from all participants confirms that we are on the right track, so I am looking forward to our next steps in this market which holds lots of promise for the future.”
The feedback from exhibitors was also positive. “A fantastic show with great people. It was very well organised and we had a lot of great conversations. It was a pleasure to be part of it,” says Mr Birkenmaier from German firm AlmaWin about the second round of the combined fair. Mr Parthiban from Indian company Natural Enviro Exports is also delighted about his participation: “Biofach South East Asia is definitely useful to us for acquiring new customers in Thailand and gave us the opportunity to discuss cultural and business matters.”
Speakers from 11 countries
In addition to the trade fair itself, there was also an extensive conference programme featuring speakers from eleven different countries. The two main themes at this year’s congress were international organic issues and the organic sector in Thailand. The speakers explored a number of topics affecting the organic sector in Thailand, Southeast Asia and worldwide, ranging from the latest market data to discussions about the future of organic production and practical workshops. This diversity ensured that both the congress and the second round of the combined trade show offered plenty of great networking opportunities for industry players from Thailand and the rest of the world.
Save the date: The next Biofach Soutih East Asia will be held from 9 to 12 July 2020 at the Impact Exhibition Center in Bangkok, Thailand.
NürnbergMesse has proven expertise in the field of organic foodstuffs. In February every year, the international organic sector gathers in Nuremberg at BIOFACH, the world’s leading trade fair for organic food.The international patron of Biofach is IFOAM – Organics International. With another six Biofach events in China, India, Japan, South America, Thailand and the USA, BIOFACH World has a global presence and year for year brings together more than 4,000 exhibitors and 150,000 trade visitors.
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