Bringing organic food to consumers through the food service
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It is by now well known that organic food sells well about almost everywhere in the world. From Korea to France through the USA and Germany organic product sales have recorded double digit growth. Most of the this food is sold through supermarkets who have increased the amount of organic products, next to their conventional food, and it is also sold through specialized retail shops, who exclusively sell organic food items. Online sales have so far not been considered very often, especially in the European market. Also possibilities to use the food service path in order to promote organic agriculture has so far been confronted with a lot of skepticism.
Nevertheless it has the food service has become an increasingly important channel for natural food startups, notes Fortune. Also more and more big retailers partner up with smaller companies so that they can reach more costumers. This way food service companies can tap into consumers’ growing interest in natural foods and desire for transparency.
Sodexo for instance announced two years ago that it would acquire $1 billion in products and services over three years from small- and medium-sized enterprises. Sodexo is a French food services and facilities management company headquartered in the Paris suburb of Issy-les-Moulineaux. It is one of the world's largest multinational corporations, with 420,000 employees that represent 130 nationalities and are present on 34,000 sites in 80 countries. Sodexo started carrying Back to the Roots’ cereal with its school customers, as mention on their website. This partnering is a unique approach to learn about healthy eating through leading services provider Sodexo and innovative Bay Area start-up Back to the Roots®. It will grow a half million pounds of food in 2,300 hundred classrooms