Canadian organic sector welcomes government support
The federal government has announced a CAD785,000 (€574,000) investment in Canada’s organic sector to build and expand markets at home and abroad. The investment is part of the AgriMarketing Program (AMP), a federal fund that helps support Canadian companies build a strong Canadian brand and develop global market opportunities. (Picture: Matthew Holmes, Executive Director, Canada Organic Trade Association, Steven Diakowsky, President & CEO at Taste of Nature Foods Inc., Paul Calandra, Member of Parliament Oak Ridges-Markham)
The Canada Organic Trade Association (COTA) will oversee a four-year CAD1.5 million program that will increase the visibility and positioning of the Canadian organic brand in export markets, which is projected to result in over CAD20 million in international sales. COTA will also receive support to provide the government and industry with technical assessments of new and emerging markets with strong potential for Canada’s growing organic sector. The domestic component of the program will focus on building consumer awareness and support for Canadian organic options within the Canadian domestic market.
Member of Parliament for Oak Ridges-Markham (Ontario), Paul Calandra made the announcement on-site at Taste of Nature’s organic bar facility. Taste of Nature has brought a strong Canadian brand to over 60 world markets. “This significant investment in Canada’s organic sector will allow our farmers and businesses to be more strategic and more impactful in how they go to market, both here at home and abroad,” stated Matthew Holmes, Executive Director of the Canada Organic Trade Association, “we look forward to partnering with the government and industry to further grow this exciting sector.”
The Canadian organic market is worth CAD4 billion per year and is seeing impressive growth of over 10% annually, making Canada the 5th largest organic market in world. Canada’s organic exports are estimated at over CAD550 million per year. Source: http://ota.com/canada-ota/news
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