Edible drinking straws in Aldi shelves
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From 2021 on, plastic drinking straws will be banned in the EU. Aldi Nord and Aldi Süd will start selling the world’s first edible straws from the start-up company Wisefood in just a few days.
With the accelerator programme TechFounders, Aldi supported three start-ups in their development of sustainable packaging solutions and products. With the “Superhalm” (engl: super straw), they are now introducing the first product to the more than 4,200 Aldi stores. The super straw will be available starting December 20th.
The super straw
- Is exclusively produced from renewable raw materials (cereals, apple fibres, stevia and citric acid). All products are “Made in Germany”.
- Is edible – vegan and lactose-free. The straw does not give off any taste to the drink while used. When eaten, it tastes crispy and slightly sweet.
- The straw lasts about an hour in water or juices – even up to two hours in alcoholic cold drinks. The super straw can also be used for warm drinks such as tea or coffee.
- Is available as a campaign item at a price of 2.99 Euro a package. One package contains 30 straws.
- Further information on the edible drinking straw can be found under www.wisefood.eu.
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