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First franchise chain in Italy offers vegan organic food

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Veggy Days is the first franchise chain in Italy that offers organic and vegan dishes. An article by Rosa Maria Bertino (Bio Bank) has recently been published in the monthly magazine Agricoltura, featuring Veggy Days, the first vegan and organic franchising chain in Italy. Red ravioli made of seitan, radicchio with a sauce made from nuts, rice with vegetables and almonds, couscous, pumpkin soup with lentils and a taste of curcuma and ginger… this is just a small choice of the large offer that is available at Veggy Risto and Veggy Burger of the Veggy Days chain. (Picture by Bio Bank/Emanuele Mingozzi: Cous cous with vegetables, chickpeas, black olives and citron confit, a specialty of the Moroccan kitchen)

Con.Bio. of Santarcangelo di Romagna - a company that has been producing organic vegetarian products with the brand BioAppetì for the past fifteen year - and Pinguino Viaggi Network in Pesaro – a company experienced in tourism - are promoting it. They launched Che Veg, the Pesaro-based company that is behind Veggy Days. Giovanni Pellegrini, founder of Pinguino Viaggi Network, wanted to give a hand to his sister who is a convinced vegan and intended to open a vegan restaurant. He made a quick market check on this type of restaurant in 2013 and found that it had a rich potential. After visiting various vegan restaurants in Italy, the plans for Veggy Days started. In the same year, the menu was designed and the franchising concept was laid out. In 2014, the first meetings with potential entrepreneurs took place, and in July the first Veggy Days in Desenzano del Garda opened, followed by Cesena, Florence, Latina, Pesaro and Salò. And during 2015, another ten new locations are opening in Milan, Rome, Rimini, Riccione, Modena, Trento and other Italian cities, up to Catania.

Che Veg delivers all the products expect of fruit and vegetables that are chosen by each location. Con.Bio prepares burger, basics, half-finished products for first and second courses, up to ready meals. Those too are made from 95% organic ingredients; Veggy Days has chosen to put a strong focus on vegan for now, however. About 500 products are available and can be delivered from the logistic platforms in Bologna and Forlì to all of Italy within 48 hours.

The full article is available here and the photo gallery can be found here.  For more information, please visit




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