India: Terra Greens expands its organic base
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Terra Greens, a Hyderabad-based start up engaged in organic food business, has announced its move to adopt 4000 farmers in Tamil Nadu to meet the growing need for organic staples and encourage organic food cultivation.
According to the Hindu Business Line Likitha Bhanu, Founder and Director of Terra Greens, announced this at Agrimeet, an event conducted by VIT University in association with NABARD and agricultural university of Vellore. She said the first step is to helping the farmers to achieve organic farming certification and documentation and expand their knowledge to grow organic rice and millets.
"We are happy to welcome 4000 new farmers in Terra Greens family”, Likitha Bhanu said. The collaboration with small farmers is part of the company strategy to increase the area under rice and millet cultivation. Terra Greens range of around 100 organic products is focussed on nutrition for the urban Indian.
The Terra Fim Projects were founded in 2013 when it started with 2,000 farmers across five Indian states to procure organic produce. The company is in talks to raise its first round of institutional funding to expand its production, distribution and new product portfolio. The company has presence in 16 states with its products available in over 300 stores, reports Hindu Business Line.
Karin Heinze of www.organic-market.info met Likitha Bhanu during the BioFach India - India Organic in Kochi. They talked about her motivation to start a business in the organic sector, about the brand Terra Green Organic, the cooperation with small farmers and the development of the Indian domestic market. Watch the video interview.