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L'Oréal appoints new head of Logocos

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The cosmetics group L'Oréal has appointed Eva Leihener-Stefan as the new CEO of the German company Logocos Naturkosmetik AG, which has been taken over by L'Oréal earlier this year.

L'Oréal has also reappointed the Supervisory Board

Leihener-Stefan has headed the L'Oréal Paris brand in Germany for the past three years. She is supported by Pierre Haller, who is responsible for the German production of L'Oréal in Karlsruhe. Dirk Höfer continues to be a member of the Management Board, and according to an extract from the commercial register he is only authorised to sign together with another member of the Management Board. His former colleague Alexander Welter resigned from the Executive Board.

The Group has also appointed new members to the Supervisory Board. Its Chairman is Georg Held, Member of the Management Board of L'Oréal Germany. He is deputized by Eric Dewevre, CFO of L'Oréal Germany.

Background: Takeover of Logocos by L'Oréal

On 13 November, L'Oréal announced that it had signed the takeover agreement for Logocos. The announcement states: "With this acquisition, L'Oréal aims to internationalize the sales of Logocos Natural Cosmetics". Alexis Perakis-Valat, President of L'Oréal Consumer Products, is also quoted: "With Logocos, we are adding two authentic, certified natural cosmetics brands to our business as well as the unique experience of a global pioneer in the field of natural cosmetics". The acquisition is in line with L'Oréal's strategy of "making only starting developments big" and strengthens L'Oréal's position in a market segment that is currently one of the strongest trends in the cosmetics market. The communication explicitly mentions the Logona and Sante brands.

The the German cartel office had already approved the takeover in September.


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