USA: New report on what big food is hiding
The new nonprofit organisation US Right To Know has released the new report Seedy Business: What Big Food is hiding with its slick PR campaign on GMOs. Since 2012, the agrichemical and food industries have mounted a complex, multifaceted public relations, advertising, lobbying and political campaign in the United States, costing more than US$100 million, to defend genetically engineered food and crops and the pesticides that accompany them, according to the report.
The purpose of this campaign is to deceive the public, to deflect efforts to win the right to know what is in our food via labeling that is already required in 64 countries, and ultimately, to extend their profit stream for as long as possible, US Right To Know reports. This campaign has greatly influenced how US media covers GMOs. The industry’s PR firm, Ketchum, even boasted that “positive media coverage has doubled” on GMOs. The full report as well as further information is available here.
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