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10th Natural & Organic Cosmetics Conference – key topics

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Panel at the 2016 Natural & Organic Cosmetics Conference

Picture: Panel discussion at the 2016 Natural & Organic Cosmetics Conference

The conference will provide insights on what is relevant for effective brand management in an increasingly competitive market and which challenges retail is facing due to the changing customer journey.

During the last decade, the natural and organic cosmetics market has developed rapidly. Worldwide, the industry is booming, but also confronted with challenges, explain the organisers of the conference. „The demands on retailers and manufacturers are increasing, the requirements of younger demanding customers are often not yet met. Many brands will have to rethink their positioning to continue to benefit from the positive development of the natural cosmetics market“, say Elfriede Dambacher, owner of the consulting company naturkosmetik konzepte, acting as program chairwoman of the conference and Wolf Lüdge, the new general manager of naturkosmetik verlag and the conference.

The key topics of the Natural & Organic Cosmetics Conference:

  • Brand management: crucial competitive factors
  • Outlook natural cosmetics: where is the industry headed?
  • Customers 2030: Dialogue with many unknowns?
  • New customers – new marketing models for the future?
  • Life cycle of packaging
  • Polluted oceans – Sea Shepherd is cleaning up
  • Booming market: natural and organic cosmetics in Asia
  • From fairtrade to realtrade

Revitalization of brands is necessary

It ́s been obvious that familiar structures and approaches are no longer reaching the many critical, networking customers. Elfriede Dambacher, confirms this: “the develoment of the market clearly shows how differently brands can grow. Many brands rely too much on their familiar marketing concepts.“ In his keynote presentation, Dr. Kay Hafner, founder and chairman of Hafner & CIE. Digital Change And Strategy GmbH, will share his perspective on this current topic and offer insights to the necessary revitalization of brands and what the prerequisites for authentic brand management are – of course the expert will also cast a critical eye on brand policies.

The former natural and organic cosmetics customer has little in common with today ́s young, demanding customer. Wolf Lüdge, owner of the naturkosmetik verlag which, in cooperation with Vivaness, hosts the Natural & Organic Cosmetics Conference, states, “retail is facing the significant challenge of having to meet new customer demands.“

„Customers 2030: Dialogue with many unknowns?“

The well-known futurologist, consultant and managing director 2b AHEAD Think Tank GmbH, Michael Carl,will pick up on this core topic with his keynote presentation „Customers 2030: Dialogue with many unknowns?“ He will provide information on natural cosmetics customers and their demands and what the customers of tommorrow will attach importance to. Michael Carl will also point out how these needs can be evaluated with the help of Big Data and why products and services are becoming increasingly individual. In his presentation, Michael Carl will also provide insights how customers today and in the future can be reached successfully.

Additional Information

Participants of the 10th Natural & Organic Cosmetics Conference may once again look forward to an interesting and industry-related program. International participants from industry and retail will attend the anniversary edition of this trade platform, offering a multitude of opportunities for international networking.

The Conference will be held September 26- 27, 2017, at the Hotel Ellington in Berlin. 

On the day prior to the Conference, the popular Trendtour Berlin will take participants to newly discovered hotspots of natural cosmetics in the city of Berlin (bus tour 2 – 6 p.m.

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